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Expired Domain Acquisition SOP
FreshTwo Domain Finders
CTRify has two expired domain tools: the General Expired Domains Finder (keyword-based) and the Google Maps Expired Domain Finder (location-based for GMB).
Decision Flow
Procedure: General Expired Domains Finder
Step 1: Prepare Keywords
- Minimum recommended: 100 keywords
- Can also connect existing website and select current ranking URLs/keywords
- One keyword per line
Step 2: Run Discovery
- Navigate to Expired Domains Finder
- Choose input method:
- Option A: Connect existing website, select ranking URLs/keywords
- Option B: Add keywords manually (one per line)
- Click Search
Step 3: Analyze Results
The system returns domains with these metrics:
| Metric | Description |
|---|---|
| DR | Domain Rating (Ahrefs) |
| DA | Domain Authority (Moz) |
| TF | Trust Flow (Majestic) |
| Backlinks | Total backlink count |
Step 4: Evaluate & Register
- Check metrics against your requirements
- Verify domain history (clean, no spam)
- Register promising domains through your preferred registrar
Procedure: Google Maps Expired Domain Finder
Step 1: Set Location
- Select Country
- Select State/Region
- Select City
Step 2: Choose Business Types
- Select one or more business types from the list
- System will search for closed businesses in that category
Step 3: Run Search
- Click Search
- System scrapes and parses business websites
- Identifies expired domains from closed/verified businesses
Step 4: Review Results
- Returns expired domains with DR, DA, TF, backlink counts
- These domains have Google-verified business history
- Strategy: Register and create websites using real business names/addresses
Step 5: Build on Acquired Domain
- Create a contextual blog with content linking to your target URLs
- Leverages Google's trust in verified business domains
- Future feature: AI website generator with Wayback Machine restoration
Strategy Note
Google Maps expired domains carry extra trust because they were verified businesses. Create contextual content that links naturally to your target URLs.
Verification Checklist
- [ ] Sufficient keywords entered (100+ for general finder)
- [ ] Location set correctly (for Maps finder)
- [ ] Metrics reviewed (DR, DA, TF, backlinks)
- [ ] Domain history verified (no spam/penalties)
- [ ] Domain registered
- [ ] AI website created on domain
- [ ] Contextual links added to money site